Today I joined a webinar that went over the top five rules that breweries fail. Most of the reasons can be boiled down to not having a good business plan and not having planned beyond the first few years of business. I mean, any viable business is going to grow. You need to plan for that.
But one of the points was about branding. This is something I can wrap my brain around without special instruction. I get this.Continue reading “Thirsty Thursday – Brewing up a Brand”