We were on a long ride today, and for some reason, I was thinking about this concept. I mean, do I have a personal brand? What is it? What do I want it to be? Do I even want one?
Let’s see what components of my brand that I think most people would agree about:
- One who laughs a lot.
- Maker of bad puns.
- Tweaker of unruly mass spectrometers.
- Purveyor of paleontological geochemistry to the masses.
- Educator.
- Parental-type person.
- Athletic (-ish)
- Artist (as in drawing, mostly).
- Occasional writer.
- Possessor of far too many hobbies.
So then, does that make a brand? If so, what?
Penny Higgins - Storyteller • Artist • Scientist 